The main objective of a persuasive speech is to:

The main objective of a persuasive speech is to change the audience's beliefs or actions. This type of speech is specifically designed to influence the way the audience thinks, feels, or behaves concerning a particular issue or topic. Persuasion involves presenting arguments, evidence, and emotional appeals that resonate with the audience to motivate them to adopt a new perspective or to take a specific action.

When delivering a persuasive speech, the speaker often seeks to align their message with the values and interests of the audience, using techniques such as rhetorical questions, storytelling, and compelling data to strengthen their case. The goal is to not just share information or entertain, but to elicit a response that fosters change in beliefs or behaviors. This contrasts with other types of speeches; for example, informative speeches primarily aim to convey information rather than change opinions, and entertaining speeches focus on engaging the audience without necessarily seeking to persuade them. Building rapport is important in all speech types, but it is a means to an end in persuasion, as it helps enhance credibility and connect with the audience effectively.